Recognition
We make work that wins awards.
We’re happy when our clients are happy, of course. The added glow of industry recognition is icing on the cake.
Highlights Reel
Creating smart, engaging experiences on behalf
of your brand.
We apply the Washington Post’s award-winning investigative lens and a deep understanding of our audience to create compelling multimedia stories—from concept to production to distribution.
Our Work
Influencing the influencers requires rich, immersive content with value and a point of view.
The story always comes first; it’s what our audience expects. We focus on the story you want to tell, then couple our investigative chops and immersive storytelling with next-gen tech to tell it—in the very best way for that story.
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NI
// The Calling of an Engineer
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Docu-style video series
The Calling of an Engineer
The Calling of an Engineer
To illuminate the essential work engineers do to solve real human problems, we created an original video series profiling engineers in Berlin who are empowered to innovate on life-saving medical devices using NI technology. This series was filmed on location in Berlin and Denver, and produced remotely using small local crews.
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Safeway
// Revolution in the Meat Aisle
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Rich-Media Narrative
Revolution in the Meat Aisle
Revolution in the Meat Aisle
With more people spending time cooking at home in 2020, we wanted to inspire readers to think creatively about family meals. In the first of a multi-release campaign, we partnered with Safeway to produce an interactive article exploring the flavor and health benefits of plant-based foods.
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Subaru Outback
// The Road to Creativity: Winter in Michigan
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Docu-style video series
The Road to Creativity: Winter in Michigan
The Road to Creativity: Winter in Michigan
We take audiences on an adventure with two creative chefs on a mission to source local ingredients in the middle of a Midwest winter. The custom video is the first in our “Road to Creativity” series to showcase the adventure potential of the 2020 Subaru Outback where professional auto cinematography augments the narrative.
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Subaru Outback
// The Road to Creativity: An Eco-Artist Heads Home
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Docu-style video series
The Road to Creativity: An Eco-Artist Heads Home
The Road to Creativity: An Eco-Artist Heads Home
An artist with a calling to inspire others to care for the environment takes us on the road as she collects and paints litter from beautiful natural surroundings. This is the second video in the “Road to Creativity” series showing how the Subaru Outback can help unleash creative potential, with auto cinematography to augment the narrative.
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Government of Japan
// Innovating a More Inclusive Workforce
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Illustrated Article
Innovating a More Inclusive Workforce
Innovating a More Inclusive Workforce
With a traditionally male-dominated work culture, women in Japan are working hard to overcome gender stereotypes. Using animated infographics and imagery, we spotlight women entrepreneurs using technology to lead the way for other women.
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Optum
// Changing U.S. Health Care for Good
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Perspective
Changing U.S. Health Care for Good
Changing U.S. Health Care for Good
What are the costs of a fragmented health care system? In the first of a multi-release campaign, we look at potential solutions to fix America’s healthcare system and how Optum is collaborating with others to drive system-wide transformation.
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MGM
// Hanami at Home
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Augmented Reality
Hanami at Home
Hanami at Home
An immersive augmented reality experience showing cherry blossoms growing and blooming aims to get people excited about the National Cherry Blossom Festival in Washington D.C. and MGM National Harbor’s related festivities.
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Purina
// Chasing the Promise of Zero-Waste Living
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Docu-style video series
Chasing the Promise of Zero-Waste Living
Chasing the Promise of Zero-Waste Living
We follow a photographer and van lifer traveling with her two beloved dogs, on her quest to reduce her environmental footprint with the help of eco-conscious brands like Purina. This is the first video in the “Pet Connection” series and was shot following socially distanced filming protocols.
WP Creative Group is a platform that connects advertisers with The Washington Post audience. All content is developed and paid for by the advertiser. The Washington Post Newsroom is not involved in the creation of this content.
What We Do
Great stories, well told. They’re what The Washington Post audience demands. And what your brand needs.
We come loaded with a formidable blend of capabilities. Masterful storytelling. High-tech executions. And the experience to know what to use, and when—all in the service of creating the kind of content that gets read, shared and acted upon. Our formula is simple: Find the brand’s story, then tell it with exactly the blend of words, images and immersive activity it requires. We’ve learned that’s what it takes to get a Washington Post reader emotionally and intellectually engaged.
Defending Against A Cyberattack
Category Digital Marketing | Interactive Brand Experience
Sponsor Siemens
How Today's Generation Is Turning Homebuying On Its Head
Category Digital Marketing | Interactive Brand Experience
Sponsor National Association of Realtors
A Lifeline For Disadvantaged Communities
Category Video Production | Creativity | Editing
Sponsor Bank of America
Empathy By Design
Category Digital Marketing | Interactive Brand Experience
Sponsor Cleveland Clinic
Connected Commerce
Category Digital Marketing | Interactive Brand Experience
Sponsor AT&T Business
Responsible Growth Series
Category Corporate Social Responsibility, Silver Winner
Sponsor Bank of America
Women, The World’s Greatest Emerging Market
Category Website Element | Microsite
Sponsor Bank of America
Green Bonds
Category Website Element | Content Marketing | Infographic
Sponsor Bank of America
Responsible Growth Series
Category Digital Marketing & Communication Campaigns | Interactive Brand Experience
Sponsor Bank of America
Adulthood Redefined
Category Consumer Retail/Branded Content
Sponsor Prudential
Responsible Growth Series
Category Best Overall Campaign
Sponsor Bank of America
Defending Against A Cyberattack
Category Design | Web Interactive Capabilities
Sponsor Siemens
Taking Better Care
Category Web Video | Medical
Sponsor Dell
Taking Better Care
Category Writing | Web Content
Sponsor Dell
Cybersecure Your World
Category Insurance
Sponsor AIG
Growing Food For A Growing Planet
Category Outstanding Online Video
Sponsor Bayer
Truth to Power
Category Media & Entertainment Branded Content, Nominee
Sponsor Paramount
Growing Food For A Growing Planet
Category Products & Services Branded Content, Honoree
Sponsor Bayer
Workforce 2030
Category Technology & Telecommunications, Silver Winner
Sponsor Dell Technologies and Intel®
Responsible Growth Series
Category Digital Marketing & Communication Campaigns | Digital Branding and Marketing
Sponsor Bank of America
Empathy By Design
Category Website Element | Microsite | 360 Degree Experience
Sponsor Cleveland Clinic
Empathy By Design
Category Website Element | Microsite | Content Strategy
Sponsor Cleveland Clinic
Capturing the energy of the city
that always moves
Category Piece of Native Advertising Content
Sponsor Canon
How Today's Generation Is Turning Homebuying On Its Head
Category Best Use of Infographic
Sponsor National Association of Realtors
A Lifeline For Disadvantaged Communities
Category Editorial | Custom Content
Sponsor Bank of America
Truth to Power
Category Writing | Web Content
Sponsor Paramount
How Green Bonds Work
Category Digital Media | Infographic
Sponsor Bank of America
How Green Bonds Work
Category Design | Web Interactive Capabilities
Sponsor Bank of America
Who We Are
First and foremost, we are storytellers.
At the Washington Post, getting the story right—and read—is deeply rooted in our DNA. It’s hard-wired into our organization, and driven forward by a world-class leadership that brings the latest and greatest technology to support best-in-class news and analysis. We marry these journalistic chops with a story-first mentality and an experimental focus to make your brand objectives come true.
With engaging storytelling, we find the sweet spot where Washington Post readers’ interests overlap with your brand goals.
Brand
Goals
Engaging
Storytelling
Readers’
Interests
Our Partners
The world's best brands trust us to share their stories with the world.
Be inspired by the latest work from our studio.
WP Creative Group is a platform that connects advertisers with The Washington Post audience. All content is developed and paid for by the advertiser. The Washington Post Newsroom is not involved in the creation of this content.